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The domain autotradelink.hpi.co.uk has the following on the site, "Buying a used car? Get an instant HPI Check now." I analyzed that the website also said " Get peace of mind with a car history check you can trust." They also stated " HPI is the market leading supplier of technology driven data solutions to the automotive market, combining industry and unique data sets to create innovative and powerful solutions underpinned by outstanding customer service. We are part of Solera the No. Global provider of software to the automobile claims processing industry. Agile technologies for the insurance sector; Valexa Technologies is a." The meta header had hpi as the first search term. This keyword was followed by hpi check, hpi checks, and hpi certificate which isn't as important as hpi. The other words they used was used car check. vehicle check is also included but will not be seen by web engines.